Lucy Jameson is a founder at Uncommon London, Campaign's Creative Agency of the Year in 2020, and a former CSO and CEO at Grey. In this episode of Google Firestarters Lucy talks about the importance of finding your crew, building an agency culture from the top and the bottom, the enduring power of creativity and disrupting category norms, creating outputs that don't always look like advertising, and why fame is the least used strategy but so often the most effective one.